The exterior of the BMW 3 Series Saloon.
Two poignant character lines introduce a dynamic movement as they taper towards the BMW logo and embrace it while the shoulder line emerges from the headlights and runs parallel to the Sick line to optically stretch the vehicle. This effect adds a special sporting appeal which is also visible in the athletic, sculpted wheel arches. Convex and concave surfaces meet with an upward and downward movement of lines to make the front appear wider and more dynamic. The BMW 3 Series Saloon is the expression of one idea: to provide a suitable body for the most athletic saloon in its class.

The interior of the BMW 3 Series Saloon.
You can recognise a BMW with eyes closed. It is enough to run your hand over its surfaces, to feel its unmistakable quality. The precise workmanship of the upholstery, the firm grip of the steering wheel, the high-quality chrome trim. Open your eyes, and the BMW 3 Series Saloon confirms your first impressions. Taking your seat is so easy. Leaving it, however, never is.
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